With plans for his first project in nearly six years underway, Sean “Love” Combs lands the cover of the September issue of Vanity Fair. The Bad Boy founder revealed to the publication his plans to start a new record label exclusively for R&B artists. This announcement even caught his team by surprise.

For the cover which was shot by Carlos ‘Kaito’ Araujo, and styled by June Ambrose, Mr. Combs embodies the style of the man who turned hip-hop culture into a global lifestyle brand in the 90s. Sean Combs, who has been known for his different names in the past decades like Puff Daddy and P.Diddy, once more revealed to Vanity Fair that his middle name will now be “Love.” He also talks about the industry, what’s next, and more.

Check out Sean Combs’ top 5 reveals to Vanity Fair…

#1. His different names

Pants by Tom Ford; ring by Lorraine…

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