American tech giant, Google, is launching a new platform for passionate beauty users where virtual makeup testing is now possible, all thanks to augmented reality technology. The project which is in collaboration with Modiface and Perfect corp is a must-have tool in the face of the global pandemic.

The holidays are fast approaching and a new eyeshadow or a special lipstick as a gift or treat to yourself can make a small but substantial difference. However, COVID eliminates the chances of trying the products directly and this makes finding the right shade a difficult task even for the most experienced. This is where help comes in from ModiFace technology, thanks to the collaboration between Google and L’Oreal.

google-virtual-makeup-testing

Using the Google app, when searching for a make-up product, the “Test Makeup Online” suggestion appears. By clicking on it you access the…

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