For 2021, Pantone has chosen the colors of the year as ‘Ultimate Gray’ and ‘Illuminating’ with the codes PANTONE 17-5104 and PANTONE 13-0647 respectively. Pantone noted that this is a marriage of the colors gray and yellow conveys a message of strength and hopefulness that is both enduring and uplifting. How apt after the crazy year we’ve had in 2020.
But the choice of two colors is quite interesting as the brand typically chooses one color as the color of the year, like its 2020 choice of Classic Blue, 2019 choice of Living Coral and 2018 choice of Ultra Violet. But are we really surprised? Nothing about 2020 has been predictable or usual.
According to the brand,
“As people look for ways to fortify themselves with energy, clarity, and hope to overcome the continuing uncertainty, spirited and emboldening shades satisfy our quest for…