A personal style has been cultivated by Paris Hilton which is as recognizable as a logo. Her velvet jumpsuits, platinum blonde hair, and dedication to sensuality have been a constant since she and her sister Nicky emerged on the New York social scene in a flurry of flashlights and early designer dresses. 2000s. It’s not since the rise of rebellious debutantes like Cornelia Guest in the 1980s that a socialite has gone from the niche notoriety of Manhattan’s inner circle to the world stage with such rapidity. Yet the Hiltons eclipsed their predecessors by bringing the cameras into their lives. Paris, in particular, has not apologized for its ambitions. Before everyone else was live streaming her life and launching a beauty line, she showed an entrepreneurial aptitude that has helped create our current landscape of influencers, viral stars and performers whose allure lies in their ability to be candid. At 40, she is still the model of modern fame.

Hilton was no less influential on the fashion front. During the early paparazzi boom, 24-hour coverage of celebrity outfits led to a slew of trends. The unmissable popularity of Juicy Couture, luxury it-bags and Ugg boots could not have happened without Hilton and his ilk. Their adoption of a deceptively relaxed So-Cal look that favors oversized sunglasses, hipster jeans and bold colors continues to impact the way we dress. When Kendall Jenner dons a replica of Julien Macdonald’s sparkling silver look that you wore on your 21st birthday to celebrate her birthday, it’s clear you’ve achieved icon status. Yet in the 2000s, when the “worst dressed lists” and shows like the scathing Fashion Police of E! Were the norm, Hilton’s signature look wasn’t always appreciated. Rather than toning down her image to appease critics, Hilton took it up a notch, developing a cartoonish version of herself for The Simple Life that played on the reviews of her heiress, the “Barbie airhead” character.

Although she has remained loyal to favorite labels like Diane von Furstenberg and Alice + Olivia, Hilton has expanded her repertoire as she grows older, showcasing her mature businesswoman side. [Could you add a line here that looks like, her personal style is more tk, leaning on tk pieces] When she runs a Valentino campaign alongside her sister and mother, hits Rihanna’s Diamond Ball in Pamella Roland covered in marabou feathers front row seat at Monse, Hilton gives insight into her current fashion perspective. Still, you never know when Hilton will decide to get nostalgic – last week Hilton was spotted in Los Angeles wearing what else, a hot pink Juicy Couture tracksuit.


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