In 1948 DeBeers launched a marketing campaign that changed the course of history with the words “A diamond is forever.” From that moment, asking for someone’s hand in marriage became synonymous with buying a diamond ring. Today, the diamond industry is still a 13 billion dollar industry, mostly because, like Marilyn Monroe sang “Diamonds are a girl’s best friend.” 

Many things are changing in today’s world including the engagement ring shopping experience. For starters, buyers are arming themselves with more information than ever but here are more details on why engagement ring shopping has moved beyond simply hunting for a diamond ring you can afford. How to buy engagement ring.


Here are 5 ways diamond engagement ring shopping is changing…

#1. Availability of information

The power of information has become a useful tool in knowing what…

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